Our Story

ABOUT THE FOUNDER′s

"ELINA Brand" After having rich in-depth experience launching and serving with the top Notch brands in the arena of consumer durable appliance businesses, We are elated to announce ELINA as our homegrown brand for lifestyle kitchen appliances, with an aim to market and service world-class products designed and engineered for Indian kitchens.

Founded and backed by a strong leadership team with over 30 years of experience in the consumer electronics and kitchen appliances business vertical, our vast network of dealers and service centers, along with our market reputation and credibility across the country, ensures unfailing service and support for ultimate consumer satisfaction.

We have a wide range of SKU’s of kitchen and lifestyle appliances suiting different customer pockets and needs, which indeed will bring cheers and a sense of satisfaction to the kitchen lady and family by understanding the pulse of modern kitchen appliances bagged with cutting-edge technology and making cooking a luxurious and pleasurable experience.

MISSION

Our motto is to offer affordable, world-class, innovative-quality products for every Indian household experiencing state-of-the-art kitchen appliances. We are always committed to providing an efficient, energetic, ethical, hassle-free experience for our customers, business partners, employees, and other stakeholders by offering continuous product development, customer delight, sustainable ROI, and employee growth and development. Committed to all our esteemed business partners and stakeholders for the envisaged growth and throughput.

VISION

To gain a fair and respectable market share by targeting the rural market followed by the urban class in the next 5 years and bridging the gap, especially in customer experience and quality of services between rural and urban customers, by offering a variety of SKU’s suiting different needs based on customer buying power by upgrading and upscaling the Indian diversified and cultural rural market.

VALUES

Our management strongly believes in HVBV-Human Values-Business Values (Ethical + Integrity + Transparency + Honesty), which intends to create a holistic approach and empathize with our valued customers, business partners, employees, vendors, and stake holders, drawing closer to us with brand loyalty, by supporting and leading a way forward to achieve our vision and mission statement.